Teva Pharmaceuticals USA, Inc.

VP North America Brand Communications

Location US-NJ-Parsippany
Requisition #
18-20657
# Positions
1
Category
Communications

Overview

The VP Brand Communications North America role is responsible for creating and implementing a long-term internal and external communication strategy, in line with the new Teva brand story, for the business in North America (US and Canada) as well as managing day-to-day communications activities in these countries. Since this is Teva's biggest market, the activity in NA shapes the story globally, therefore the alignment on storytelling, messaging, interaction with the IR community and other global stakeholders has impact on Teva's perception far beyond the US. As such, alignment with HQ in Israel at a strategic level is a prerequisite.

 

This person will be responsible for elevating the communications function in the region by maximizing the use of owned/earned/paid media, infusing the new Teva corporate brand narrative into the ongoing narrative of the business, and will need to lead and support the Brand Activation process in NA while still being capable of reactive communications/crisis management and investor relations as needed.

 

The Brand Communications VP will partner with the different functional leads and internal communicators in NA in the development of branded communication materials with a commitment to continuity, strategic alignment and effectiveness.

At the same time, the Brand Communications VP will be a key member of the global Corporate Brand & Communications (CB&C) team dedicated to evolving the Teva story and to building and strengthening Teva’s brand reputation.

 

The role reports to EVP, Corporate Brand & Communications, working closely with SVP Corporate Brand and Marketing.

Responsibilities

Business partner to EVP, North America Commercial:

  • Sets strategy on internal and external business communications in line with the region’s business priorities and corporate strategy, and on how to tell the Teva story (in partnership with global CB&C)
  • Provides guidance on how business decisions will impact the reputation of the company and how to position these decisions both in NA and for corporate
  • Builds and manages relationships with all relevant top global/regional and local tier media to assure both reactive and proactive transparent communications
  • Partners with executive management members to provide strategic communications in R&D and Portfolio and marketing business units
  • Works with the Centers of Expertise in HQ to provide strategic guidelines and policies (ex. External Comms, Issue Management)
  • Ensures one voice to all parties, providing strategic guidance to Teva to align messaging to all Teva’s stakeholders
  • Facilitates public-facing speaking engagements
  • Provides leadership messaging and positioning internally and externally (town halls, stakeholder messages, speaker opportunities etc.)
  • Partners with Investor Relations on earnings, analyst events, corporate PR and proactively weaves in the Teva story with this community
  • Leads Litigation and crisis communications
    • Partners with Legal to address issues that impact and affect the company (opioids, FCPA, etc.)
    • Leads crisis management process for NA

 

Leading Brand Engagement for NA

  • Strong partner in the Brand Activation process who can proactively make linkages between brand and business and engage employees in the brand launches and ongoing activation in both US and Canada
  • Leverages global storytelling and assets towards all business communications to address both future and here-and-now issues, including reputation management
  • Activates the corporate brand in NA by continuously developing new reasons to believe together with the business
  • Sets strategy for owned, earned and paid media as well as internal communications for the region in partnership and alignment with global
    • Top Tier Media: holds the relationship with Top Tier media and conducts proactive pitching of stories and ideas aligned with brand and business strategy in addition to routine business comms
  • Supports Canada in its continuing brand roll-out

Qualifications

  • 10 years' experience as a Brand Communications leader
  • Previous experience in crisis management and also ideally in the area of investor relations or external stakeholder management (e.g. Government Affairs)
  • Highly articulate with excellent written communications and presentation skills
  • Mastery of social media and new media channels
  • Bachelor’s degree in Marketing or Communications
  • Highly motivated, well organized, creative and innovative, and possesses good time management skills
  • Team player, adept at working in a matrixed environment
  • Team management experience

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