The VP Brand Communications North America role is responsible for creating and implementing a long-term internal and external communication strategy, in line with the new Teva brand story, for the business in North America (US and Canada) as well as managing day-to-day communications activities in these countries. Since this is Teva's biggest market, the activity in NA shapes the story globally, therefore the alignment on storytelling, messaging, interaction with the IR community and other global stakeholders has impact on Teva's perception far beyond the US. As such, alignment with HQ in Israel at a strategic level is a prerequisite.
This person will be responsible for elevating the communications function in the region by maximizing the use of owned/earned/paid media, infusing the new Teva corporate brand narrative into the ongoing narrative of the business, and will need to lead and support the Brand Activation process in NA while still being capable of reactive communications/crisis management and investor relations as needed.
The Brand Communications VP will partner with the different functional leads and internal communicators in NA in the development of branded communication materials with a commitment to continuity, strategic alignment and effectiveness.
At the same time, the Brand Communications VP will be a key member of the global Corporate Brand & Communications (CB&C) team dedicated to evolving the Teva story and to building and strengthening Teva’s brand reputation.
The role reports to EVP, Corporate Brand & Communications, working closely with SVP Corporate Brand and Marketing.
Business partner to EVP, North America Commercial:
Leading Brand Engagement for NA